Conrado Manuel Guzman Flores

Team Los Aprendices,
Graduate Student, Arizona State University, Mexico City, Mexico

While living and working in Mexico City, Conrado is pursuing his online Master’s degree focused on Sustainability Leadership at Arizona State University. An avid hiker and outdoor explorer, he, and his team Los Aprendices, are teaching others about the health benefits of hiking and the need to protect these landscapes. Conrado is most passionate about the conservation of surrounding forests and mountains to improve Mexico City’s welfare, and currently works in the sustainability, safety, health, and environment department of his company where he offers training to the agriculture division sales force, documents environmental legal permits on waste management and water, and participates in agriculture projects like a joint initiative to promote mixed crop systems for coffee growers in Mexico.

What are five words that describe your PGC experience?
Transformational, Self Discovery, Purpose, Eyeopening, and Hopeful. 

Think about your pre-PGC self, just 30 days ago, and then think about you, today. Have you changed?
Sometimes fear keeps us from challenging ourselves and be courageous. I didn’t have an IG account because I was afraid and was hiding that feeling with what I saw as reasonable arguments, but when on the second day I was asked to address politicians in Mexico, I had to overcome that fear. I’m less afraid now to challenge myself and rise my voice to tell others about my passion and why they should be passionate too. 

Climate Action Project: Communications Awareness Campaign for the Legal Protection of Bosque de Agua in Mexico City. 

Bosque de Agua is a Natural Area that surrounds the Greater Mexico City Area home to 22 million people. Bosque de Agua supplies 40% of the water that Mexico City consumes but is under threat by illegal logging and land use change for urban development. There are segregated natural protected areas at the federal and state level, but these are not enough to fully protect the whole integrity and extension of Bosque de Agua. My Climate Action Project is a communications campaign directed at the thousands of visitors it receives every weekend to spread awareness about the importance and relevance Bosque de Agua has on their livelihoods. This campaign is intended to be aligned with local inhabitants in the Ejidatario communities, academia, NGOs, and hiking groups through a joint effort of massive amplification of the message through social media, on site events and information. Also evaluating visitor perceptions and if the message reaches politicians and policy makers to finally protect Bosque de Agua.

CAP Presentation Video: here