PROJECT GREEN CHALLENGE DAY 21
Challenge Doodle

Fair Trade

DO YOU KNOW WHAT FAIR TRADE MEANS?

How often do you pause to think about the ethics behind the products you use every day? From the chocolate in your pantry to the cotton in your clothes, the tea in your cup to the gold in your jewelry, global supply chains connect us to millions of workers and countless ecosystems. Too often, those supply chains depend on poverty wages, unsafe conditions, forced or child labor, and environmental harm. Behind familiar items are stories of exploitation — but also opportunities to create something better.


Demand quality, not just in the products you buy, but in the life of the person who made it.

— Orsola di Castro, fashion designer and author
Read More

Fair Trade certification emerged to shift power in the global marketplace. It sets standards that protect people and the planet by ensuring fair wages, safe working conditions, and bans on forced labor. Farmers and artisans earn a Fair Trade Minimum Price to guard against market swings, while communities receive additional Fair Trade Premium funds to invest in education, healthcare, and infrastructure. In 2025, over 2 million farmers and workers across 70 countries were part of Fair Trade networks. These measures bring stability to lives that would otherwise be at the mercy of unfair trade.

Fair Trade’s environmental standards are equally important. They promote sustainable farming, healthier soil and water, reduced pesticide use, biodiversity protection, and climate-friendly practices. By linking worker well-being with environmental stewardship, Fair Trade proves that business success and sustainability can go hand in hand.

Of course, certification alone cannot solve systemic injustice. Only a small portion of global products — from cacao to cotton to coffee — are currently certified, and many workers still earn less than a living income. Deforestation, toxic chemicals, and weak supply-chain transparency remain major challenges. Yet change is possible when consumers, institutions, and businesses demand it. Every purchase can send a powerful message: exploitation is unacceptable and sustainability is non-negotiable.

Across the world, communities are taking action. Fair Trade Campaigns helps towns, schools, universities, and congregations embed Fair Trade into daily life so that ethical sourcing becomes a shared commitment, not just an individual choice. Independent watchdogs publish scorecards and company ratings that expose abuses, highlight progress, and guide consumers toward better brands. Organizations like today’s partners — Fair Trade Campaigns and Green America — expand awareness, drive systemic change, and make it easier for everyone to align their purchases with their values.

Next time you shop, look for Fair Trade certification or trusted ethical ratings. Small decisions, multiplied across communities, can reshape supply chains and help build a world where every product supports dignity, justice, and sustainability at every step.

PARTNERS

Guayaki
Guayaki

CHALLENGE

Green

20 POINTS

THINK

The Fair Trade movement connects what we buy to how it’s made — and to the people and ecosystems behind every product. Reaching across food, fashion, home goods, art, and beyond, Fair Trade choices ensure that workers are treated fairly and the planet is protected.


CHALLENGE

  • Choose one product and explore how its Fair Trade production differs from conventional methods.
    • Describe three negative impacts of buying non–Fair Trade products.
    • Identify three positive outcomes of choosing Fair Trade.
    • Finally, define Fair Trade in your own words and explain why it matters to you.
  • Share an image of your product on Instagram. In the caption, include your discoveries about choosing Fair Trade.
  • Tag @TurningGreenOrg, @FTcampaigns, and @greenamerica_ in both the caption and the image, and include #PGC2025.

SUBMIT YOUR WORK

  1. Create a PDF: Combine your responses into a single PDF.
  2. Include: Your name (or team name), username, and school on the PDF.
  3. File Naming: firstname_lastname_day21_green_2025.pdf or teamname_day21_green_2025
  4. Example: kasie_jones_day21_green_2025.pdf or GreenTeam_day21_green_2025.pdf
  5. Avoid Symbols: (including #) or spaces in the file name.
  6. File Size: Must be under 5 MB.
  7. Submit: Upload your PDF. If you do not see the upload button, you need to login. A green confirmation message will appear if your submission is successful. If you don’t see this, please try again.
  8. Points: If your total points don’t update, your submission may not have uploaded correctly—please retry. 
  9. Check Score: Go to Edit Profile on the bottom navigation bar; your score appears at the top of the page.
  10. Questions: Email info@turninggreen.org.
  11. Social Media: Tag @TurningGreenOrg on Instagram and use #PGC2025.
The deadline for entering this challenge has passed.

Greener

40 POINTS

THINK

Everything you use — your morning coffee, favorite shirt, or bar of chocolate — was grown, sewn, or crafted by people around the world. Fair Trade helps ensure that their work provides fair pay, safe conditions, and care for the planet. Every purchase is a chance to help shift power and build a fairer global marketplace.


CHALLENGE

  • Trace the story behind the things you use.
  • Watch this short video on the importance of Fair Trade, then explore Fair Trade Campaigns’ What is Fair Trade? to deepen your understanding.
  • Pick three Fair Trade logos you didn’t know before and learn what each represents.
  • Choose three products you use often, each with a different Fair Trade label, and compare them to their conventional options. Consider price, origin, and the people or communities behind the products.
  • Share two key insights from your research — what surprised or inspired you most.
  • Create a visual comparison (slider, graphic, or collage) and write a caption that explains what you learned and why Fair Trade matters.
  • Post your visual and caption on Instagram. Tag @TurningGreenOrg, @FTcampaigns, and @greenamerica_ in both the caption and the image, and include #PGC2025.

SUBMIT YOUR WORK

    1. Create a PDF: Combine your responses into a single PDF.
    2. Include: Your name (or team name), username, and school on the PDF.
    3. File Naming: firstname_lastname_day21_greener_2025.pdf or teamname_day21_greener_2025
    4. Example: kasie_jones_day21_greener_2025.pdf or GreenTeam_day21_greener_2025.pdf
    5. Avoid Symbols: (including #) or spaces in the file name.
    6. File Size: Must be under 5 MB.
    7. Submit: Upload your PDF. If you do not see the upload button, you need to login. A green confirmation message will appear if your submission is successful. If you don’t see this, please try again.
    8. Points: If your total points don’t update, your submission may not have uploaded correctly—please retry. 
    9. Check Score: Go to Edit Profile on the bottom navigation bar; your score appears at the top of the page.
    10. Questions: Email info@turninggreen.org.
    11. Social Media: Tag @TurningGreenOrg on Instagram and use #PGC2025.
The deadline for entering this challenge has passed.

Greenest

60 POINTS

THINK

Every product tells a human story. Around the world, millions of people, including an estimated 138 million children (UNICEF), work under unsafe or unfair conditions to make the goods we use every day. Fair Trade practices have helped farmers, artisans, and workers gain fair wages, safe conditions, and stronger communities. Sharing those stories can inspire others — and help bring Fair Trade options to more people in your community.


CHALLENGE

  • Research Fair Trade stories online and find someone whose work inspires you –– someone who produces a product that you would actually buy. Look for a story where their life has changed for the better through Fair Trade.
  • Identify a local store, café, or vendor that could carry the Fair Trade product made by the person you researched –– for example: coffee, chocolate, tea, or handmade crafts.
  • Write a short advocacy letter to the store, using the inspirational story you found to inspire change.
  • Explain how carrying this Fair Trade product supports positive change; fair wages, safe working conditions, and environmental sustainability. Be persuasive, respectful, and specific about the product and its benefits for both people and planet.
  • Deliver the letter in person and snap a photo of yourself outside the storefront.
    • If you receive a reply that answers your questions, email it to info@turninggreen.org by October 27 –– Sharing a response will earn you an extra 50 points!
  • Post your letter and photo on Instagram with a short caption about the person’s story and why you choose to advocate for Fair Trade.
  • Tag @TurningGreenOrg, @FTcampaigns, and @greenamerica_ in both the caption and the image, and include #PGC2025.

SUBMIT YOUR WORK

    1. Create a PDF: Combine your responses into a single PDF including any links.
    2. Include: Your name (or team name), username, and school on the PDF.
    3. File Naming: firstname_lastname_day21_greenest_2025.pdf or teamname_day21_greenest_2025
    4. Example: kasie_jones_day21_greenest_2025.pdf or GreenTeam_day21_greenest_2025.pdf
    5. Avoid Symbols: (including #) or spaces in the file name.
    6. File Size: Must be under 5 MB.
    7. Submit: Upload your PDF. If you do not see the upload button, you need to login. A green confirmation message will appear if your submission is successful. If you don’t see this, please try again.
    8. Points: If your total points don’t update, your submission may not have uploaded correctly—please retry. 
    9. Check Score: Go to Edit Profile on the bottom navigation bar; your score appears at the top of the page.
    10. Questions: Email info@turninggreen.org.
    11. Social Media: Tag @TurningGreenOrg on Instagram and use #PGC2025.
The deadline for entering this challenge has passed.

PRIZES

Up to 10 Greener and 10 Greenest outstanding submissions will be selected as winners.

Each Greener Winner will receive:

  • Rich, responsibly sourced Equal Exchange Organic Dark Chocolate made from small farmer–grown cacao through fair trade partnerships. Equal Exchange builds long-term, equitable trading relationships that empower farmers and promote sustainable agriculture.
  • Terra Thread Fair Trade Toiletry Bag: a durable, minimalist travel essential crafted from Fairtrade Certified organic cotton and eco-friendly dyes. Terra Thread creates ethical, carbon-neutral bags that support fair wages and safe working conditions across its global supply chain.
  • A collection of premium whole-leaf Numi Organic Fair Trade Tea blended with pure, organic ingredients and sourced through direct trade partnerships. Numi Organic Tea advances climate action, regenerative agriculture, and fair labor practices through transparent, sustainable sourcing.
  • Fair Trade: A Human Journey by Éric St-Pierre, a compelling photo documentary exploring the human stories behind the global fair trade movement, from farms to marketplaces. From Turning Greens library, this selection highlights the people and principles driving equitable, sustainable trade around the world.

Each Greenest Winner will receive:

  • A $75 digital Gift Card from Novica that opens access to thousands of handmade goods from global artisans, supporting traditional craftsmanship and economic empowerment. Novica partners with artisans worldwide through Fair Trade Federation principles to preserve heritage crafts and promote sustainable livelihoods.
  • Equal Exchange Organic Dark Chocolate Bar: a smooth, ethically sourced treat made with small-farmer cacao and organic cane sugar. Equal Exchange is a worker-owned cooperative pioneering fair trade models that center justice, dignity, and environmental stewardship.