Day 1

Why
The Story of Stuff Project

PARTNERS

Guayaki
The Story of Stuff Project

OVERVIEW

“Real change, enduring change, happens one step at a time.” – Ruth Bader Ginsburg, 
Associate Justice of the Supreme Court (1933 – 2020)

Welcome to Day 1 of Project Green Challenge.

It’s October 1st and you are here to learn, to be inspired and to mobilize around climate action, environmental justice and sustainable living. We are excited to embark on this month-long journey together. Project Green Challenge is designed to prompt questions, expand viewpoints, and empower each of you with the tools to be the change. However you’re feeling – ready for what’s to come, uneasy about the unknown, overwhelmed by the state of the world, or just eager to get going – it’s all just as it should be. And we will be here to walk this journey with you, just as we have been for tens of thousands of students over the first decade of PGC.

Before we dive in, let’s take a moment to talk about your WHY. 

Why were you inspired to sign up for PGC? Does it have something to do with the environmental challenges we face daily? Have you become more aware of social injustices and want to address inequities and prejudice in our communities?  Do you see a fractured world and want to repair it? 

2020 is a year like no other. The coronavirus pandemic has flipped the world upside down, forcing us apart, while we all share experiences of adapting to new, ever-changing realities. A resurgence of Black Lives Matter protests following George Floyd’s murder has rightfully centered racial justice, amid a global pandemic that disproportionately affects Black and BIPOC (Black, Indigenous and People of Color) communities. The climate crisis is causing mass destruction worldwide, with fires, storms and more leaving devastation of unprecedented scale and forcing millions to flee their homes or remain in dire conditions. Still, younger generations are rising with strong voices, clear demands, and a fervent desire for change — a hopeful glimpse into a better future we will co-create.

Thinking about what you, as a sole individual, can do to make a difference may seem daunting — which is where PGC comes in. Use Project Green Challenge as a platform to learn, to challenge yourself, and to connect with others around matters that are important to you, to your community, to humanity and to our world at large. Every action you take, no matter how seemingly large or small, will have an impact — and lead to more. 

To effect positive change, we have to start. Choose proactivity over apathy and commit to daily action in support of what you believe. From reading an article, to sharing facts, to having a conversation about current events as you learn new things, that knowledge also reaches and shapes those around you. Today, on day one of PGC, you begin in one place as one person with one commitment — which will soon be thirty commitments over your guided PGC journey this month.

 We believe in the power of one, and the capacity of YOUth to bring about tangible, positive, lasting change. During the next 30 days of PGC, you will have the opportunity to reflect on different themes, find your voice, mobilize and share widely — with friends and leaders online and off, as well as across social media, where we hope to see your posts tagging @TurningGreenOrg and #PGC2020. By the end of October, we believe you will be inspired and empowered to advocate for change in your lives, on school campuses, throughout local communities and across our world.

The next generation of students possess the determination, know-how and innovative spirit to build a sustainable and just future, as well as the passion and commitment to keep fighting when things get tough. We are the future, so let’s make it one in which we want to live. We can’t wait for you to be part of the 10th annual Project Green Challenge. Let’s get started on the journey from conventional to conscious!

PGC is proud to stand with movements, organizations, companies and platforms that believe far-reaching impact begins with small changes. We will be introducing you to our partners each day. Today’s partner, Acure, is on a mission to steer people toward a lifestyle and products that are better for you, formulating with only the highest quality ingredients that are safe for both people and planet. Shifting the items we use on our skin, the purchases we make, and the way we approach each day are paramount.

 

CHALLENGE

Green

20 POINTS

THINK 

PGC is about transformation — and transformation is a process. In order to transform, it is important to first understand who you are right now at this very moment. That way, you can look back at the end of this month of PGC and personally see the difference, the growth, the change.

CHALLENGE

This is the beginning: your first challenge of PGC 2020! Read through each bullet point below. Take some time to think before writing 50 to 100 word responses to each question in bold below. Follow the submission instructions under “Deliverables.” 

  • PGC exists to propel students in creating a healthy, just and resilient future through participatory learning and innovative activations. Why are you here?
  • PGC stands for decision-making that prioritizes our planet. What motivates you to fight for climate action and against climate degradation?
  • PGC asks us to think about how we stand up for ourselves, all those around us, the most vulnerable populations, and greater humanity. Over the past 9 months of 2020, have you changed the way you use your voice and take action? How do you view your power to effect change? 
  • Post a photo of yourself and a short introduction with ONE reason why you are participating in Project Green Challenge 2020 on Instagram (and Twitter, Facebook and other platforms, if you wish!), tagging @TurningGreenOrg (in both the photo and caption) and using hashtag #PGC2020. This social media component will be happening all month long, so make sure you have at least one account that is NOT private, preferably cross-posting on multiple platforms — and follow those same guidelines around tags!

Next, fill out the PGC Entry Survey here. We will ask you to fill out the same survey at the end of PGC, so you can see the measurable impact of 30 days of learning. There are no right or wrong answers!

DELIVERABLES

(Pay attention to this format, as it will be the same each day, and we want you to excel throughout PGC.)

Upload your responses to the questions above, your photo and caption and a screenshot of your PGC Entry Survey completion in a PDF document. Please include your name (or team name), username, email address, and school.

Submission Guidelines

  • Submit all entries as PDFs; no Word or Pages documents
  • Be sure to include all content for your submission in one document
  • Save filenames using the following format: firstname_lastname_challengeday_challengelevel_year.pdf (ex: kasie_shils_day1_green_2020.pdf)
  • Do not include # or spaces in filenames
  • Do not upload a file larger than 5 MB
  • You will see a confirmation in green that your submission uploaded correctly; if you do not see this confirmation, please try again
  • If your total points does not change, your submission did not load correctly, please try again
  • Send any questions to info@turninggreen.org
  • Don’t forget to post about the challenge and your learnings/doings on social media and tag us on Facebook @TurningGreen, on Twitter @TurningGreenOrg, and on Instagram @TurningGreenOrg and use #PGC2020
The deadline for entering this challenge has past.

Greener

40 POINTS

THINK 

We never truly know what the future holds — for ourselves, for the environment, for our countries or for humanity. If we have learned anything from 2020, it’s that the world can change in the blink of an eye, transforming in ways we could not imagine even a few months prior. If you had the superpowers to control the future, how would you want it to look? 

CHALLENGE

Watch this video from Prince EA called “Dear Future Generations, I’m Sorry.” Take a moment to reflect on how this timeless video made you feel. 

  • Share your reflection in 50 words or less. 
  • Now, use Photoblend or another photo overlay application to blend two or more images that capture the world we live in today AND the world you envision for our future. Find photos online (credited appropriately) or use your own to create a contrasting image that tells a story. 
  • Add an inspiring caption that links your words with the photos, capturing the current state of the world and how you desire it to be.
  • Post the image on Instagram with your caption, tagging @TurningGreenOrg and using #PGC2020.

DELIVERABLES

Upload your photo and caption in a PDF document and a screenshot of your social media post. Please include your name (or team name), username, email address, and school.

Submission Guidelines

  • Submit all entries as PDFs; no Word or Pages documents
  • Be sure to include all content for your submission in one document
  • Save filenames using the following format: firstname_lastname_challengeday_challengelevel_year.pdf (ex: kasie_shils_day1_greener_2020.pdf)
  • Do not include # or spaces in filenames
  • Do not upload a file larger than 5 MB
  • You will see a confirmation in green that your submission uploaded correctly; if you do not see this confirmation, please try again
  • If your total points does not change, your submission did not load correctly, please try again
  • Send any questions to info@turninggreen.org
  • Don’t forget to post about the challenge and your learnings/doings on social media and tag us on Facebook @TurningGreen, on Twitter @TurningGreenOrg, and on Instagram @TurningGreenOrg and use #PGC2020
The deadline for entering this challenge has past.

Greenest

60 POINTS

THINK 

We believe one is a powerful number. Why? Because every movement starts with one. With someone. Even though the state of our planet may feel overwhelming and you might not know where to begin, we deeply believe that one person has the power to impact big, bold change. Using your voice is a powerful act. 

CHALLENGE

Design something creative that highlights WHY you are doing PGC. It could be a one minute video, written prose, song, poem, drawing, painting, or something else entirely — the format is up to you. Have fun! Express yourself! Craft something engaging. Think about the types of content that go viral on social media. Try to make this that resonant, shareable and impactful!

Post your video, poem, drawing or creative piece on a social media platform of your choice (or multiple!) with a short caption. Be sure to tag @TurningGreenOrg with #PGC2020.

DELIVERABLES

Upload a link to your video, poem, drawing or creative piece in a PDF document. Include a screenshot of your social media post. Please include your name (or team name), username, email address, and school.

Submission Guidelines

  • Submit all entries as PDFs; no Word or Pages documents
  • Be sure to include all content for your submission in one document
  • Save filenames using the following format: firstname_lastname_challengeday_challengelevel_year.pdf (ex: kasie_shils_day1_greenest_2020.pdf)
  • Do not include # or spaces in filenames
  • Do not upload a file larger than 5 MB
  • You will see a confirmation in green that your submission uploaded correctly; if you do not see this confirmation, please try again
  • If your total points does not change, your submission did not load correctly, please try again
  • Send any questions to info@turninggreen.org
  • Don’t forget to post about the challenge and your learnings/doings on social media and tag us on Facebook @TurningGreen, on Twitter @TurningGreenOrg, and on Instagram @TurningGreenOrg and use #PGC2020
The deadline for entering this challenge has past.

TODAY’S PRIZES

Up to 10 Greener and 10 Greenest outstanding submissions will be selected as winners.

Greener

Each winner will receive:
  • A $50 gift card code for our partner, Acure Organics, to shop at their online store.
  • A copy of the book Climate of Hope. Authors Michael Bloomberg and Carl Pope provide readers with an in-depth analysis of how municipalities, businesses and private citizens are proving to be a bold force in solving the greatest challenge of our time – the climate crisis.

Greenest

Each winner will receive:

  •  A $75 gift card code from our partner, Acure Organics, to shop at their online store.
  • A copy of the book, Inconspicuous Consumption written by Tatianna Schlossberg, former New York Times Science writer. It’s a compelling and unexpectedly entertaining look at how climate change is entangled in everything we use, buy, eat, wear and how we get around. Most importantly, this is a book about the power we have as voters and consumers to make sure that the fight against climate change includes all of us and all of our stuff, not just industry groups and politicians. If we have any hope of solving the problem, we all have to do it together.